Paid Ads & Content Marketer (Herbal Wellness Brand) - Part-time - NA/LATAM/EU

About the Brand

HerbalBotanics.shop is a newly launched Ayurvedic herbal supplement brand focused on clean, effective products rooted in ancient Indian wellness traditions. The brand launched in June 2025 with its first SKU and plans to expand more in the near future. Our mission is to bring trusted, holistic healing to a modern US audience.

What We’re Looking For

We’re seeking a paid marketing specialist who understands the U.S. consumer market, especially in the supplements or wellness space, and can drive quality traffic through Meta, TikTok, and Google Ads. You’ll also help with organic content creation, video creatives, and ongoing marketing strategy execution.

Key Responsibilities

• Launch, manage, and optimize paid ad campaigns on Meta (Facebook/Instagram), TikTok, and Google
• Create compelling ad creatives, including video and image assets tailored to U.S. audiences
• Design and execute organic content strategies that align with ad messaging
• Help ensure ad copy and content comply with FDA guidelines for supplement marketing
• Track performance, run A/B tests, and provide regular reports on results and learnings
• Participate in daily check-ins or async updates (flexible, part-time engagement)

Ideal Candidate

• 5+ years experience in performance marketing or digital strategy for DTC or wellness/e-commerce brands
• Strong track record running paid campaigns on Meta, TikTok, and Google Ads
• Fluent in U.S. consumer psychology and trends — especially in health/wellness/supplement space (Very preferred)
• Skilled in creating or overseeing short-form video content for TikTok/Instagram
• Bonus: Familiarity with FDA ad compliance and wellness industry messaging
• Excellent communicator, highly self-driven, and open to rapid feedback cycles

Why Join

• Shape a brand from the ground up with a clear vision and flexible creative freedom
• Work directly with a dedicated founder, not an agency bureaucracy
• Flexible hours, async-friendly, and opportunity to extend long-term